In 2023, Persado attempted to build a self-service content generation tool for businesses of any scale.
PRODUCT DESIGN | B2B | SAAS
In 2020, our clients were struggling with campaign management. What we discovered led to a complete overhaul of our platform.
UX LEADERSHIP | B2B | PERSADO
Can we support real-time personalization of language at scale? We certainly tried!
UX LEADERSHIP | B2B | PERSADO 2023
0 TO 1 PRODUCT DEVELOPMENT
We successfully used a real product design process, complete with actual user research to create a valuable feature that helped both our internal and external users! Whee!
UX LEADERSHIP | PERSADO 2020
A tale as old as time - the executives decide they know what the users want! So, product and design created a tool that was flashy but hard to use - and even harder to implement. Womp.
UX DIRECTOR | PERSADO 2018
This was a turning point in my career - I learned about compromising user needs for business goals, designing with constraints, and the power of fun!
UX DESIGN | B2B | SAAS | PERSADO