2014-March 2024 - Senior Director of UX/UI

  • Led strategy and design for Enterprise B2B Generative AI solutions, resulting in enhanced market positioning.

  • Built and managed a high-performing global UX team, driving innovation and excellence.

  • Integrated User Research into the product development lifecycle, ensuring data-driven design decisions.

  • Developed and implemented UX/UI strategies that increased product engagement by 35% year-over-year through continuous user research and iterative design improvements.

  • Cultivated strong cross-functional collaboration with Product, Content, Data Science, Engineering, and Marketing teams, leading to superior project outcomes.

  • Utilized user feedback to refine AI-driven solutions, significantly enhancing user experience clarity and functionality.

  • Achieved a 35% YoY increase in product engagement through targeted UX/UI enhancements.

  • Designed and launched four self-service products, creating a unified customer experience across the company's offerings, contributing to a 250% growth over five years.

  • Led the design initiative for the B2B Enterprise Portal, enhancing user experience, satisfaction, and functionality.

  • Established and grew the UX team, defining core design principles for both internal and external products, fostering a consistent and high-quality user experience.

2012-2014 - Mobile UX Design Consultant

  • Spearheaded UX design for web and mobile platforms, delivering innovative solutions that improved user engagement and satisfaction.

  • Implemented a Mark-Up tool, effectively resolving design challenges and streamlining user workflows.

  • Enhanced product usability, increasing customer satisfaction by 20% through strategic design improvements.

2013 - UX/Product Design Consultant

  • Pioneered UX design transformation as the inaugural designer, setting the foundation for future initiatives.

  • Collaborated with the VP of Product to enhance the central application's UI.

  • Implemented innovative strategies for more intuitive and user-friendly interfaces.

  • Revamped the homepage and developed marketing materials, elevating brand identity and market perception.

To learn more about my design experience from 2004-2012, check out my LinkedIn or contact me!